Marcia Simmons writes about food & drink, tech, travel, business and other topics. She also has worked as a content strategist for national brands and as managing editor of a business journal.
Paying an influencer to promote your brand to a young audience may feel more casual than traditional advertising. But just because it’s on social media doesn’t mean there are no rules.
Snapchat is one of the best ways to reach college students. But some advertising options on the platform are complicated and expensive. That’s why Snapchat’s sponsored geofilters are a big win for brands — geofilters are easy, inexpensive and effective.
San Francisco is a great city for cyclists. Sure, you’ll encounter hills, but San Francisco has more bike paths, multi-use paths and on-street lanes per square mile than any other large city in the country...
Tea is one of the world's most popular drinks. It's also a versatile and flavorful ingredient that can (and should) be a part of every bartender's arsenal.
Hashtags are one of the most effective ways to boost your message and encourage engagement — if you do them right.
The Dutch don't fuss over breakfast. As complicated variations on avocado toast take over American breakfast tables, people in the Netherlands start each day with a simple, open-faced sandwich made with butter and one other topping. Sometimes that topping is cheese or ham. But just as often it's candy sprinkles called hagelslag.
A young man named Carter Wilkerson recently asked Wendy’s, “How many retweets for a year of free nuggets?” The fast food chain’s reply? Eighteen million. Carter took that humorous challenge seriously, and his Wendy’s tweet has surpassed Ellen DeGeneres’s 2014 Oscars selfie as the most retweeted post of all time. This kind of authentic brand participation in social media is worth more to college students than paid ads. Wendy’s is reaping the benefits of being a brand that listens and responds to its customers online.
With space-saving designs, innovative gardening products and some DIY ingenuity, you, city dweller, can grow your own vegetables and herbs in your apartment or even on the smallest patch of outdoor space.
Memorial Day honors and remembers those who died serving their country, but many brands on social media fall short (or worse) when it comes to acknowledging the holiday.
Looking for a cocktail made with organic, small-batch ingredients? If you live in Denver, you can now find it at your local Chipotle. On the heels of Taco Bell's venture into serving mixed drinks, Chipotle has teamed up with master sommelier and distiller Richard Betts on a pilot program that expands the Chipotle's "food with integrity" ethos into its drink menu.
Because of its health benefits, yogurt has taken over the dairy section. Greek, Icelandic, whole fat, non-fat, goat, cow or sheep — there are more varieties of yogurt at most markets than all other milk products combined. But the next frontier for cultured dairy is behind the bar.
You don’t have to be a whiz in the kitchen to turn healthy ingredients into a tasty snack. Here are 10 foods that are transformed from good to great simply by popping them in the freezer. Whether you’re indulging your sweet tooth or looking to add excitement to your diet, you can do so while still eating foods that are nutritious.
Hunting for the right apartment can be frustrating, especially in a tight market. But when you find what you think is your dream place, don’t be too anxious to sign on the dotted line. The listed price isn’t always the price you’ll have to pay. Do your homework and negotiate like a pro, and you could save yourself a lot of money.
Jeannette Rankin was elected to the U.S. House of Representatives in 1916—four years before women were guaranteed the right to vote.
Talk about a pioneer for women’s rights. This is her incredible story.